Free People

The History of Free People: Where Did They Come From?

We’ve known and loved Free People as a unique, bohemian, yet also contemporary brand that caters to young, intelligent women who look to showcase their own individual freedoms and personalities through clothing.

The brand was founded in the 1970’s (obviously) by a young man named Dick Hayne, and through several twists and turns that eventually evolved into multiple other brands such as Urban Outfitters, Anthropologie, FP Movement, Anthropologie Weddings, Terrain, Menus & Venues and Nuuly, Free People was reborn in 2001 into the chic, eclectic brand we know and love today. It features fun, romantic, bohemian, hippie-style apparel, intimates, beauty and wellness goods, along with must-have accessories that caters to twenty-something women who wish to showcase courage, spirit and femininity in their everyday lives. Because Free People isn’t just a brand. It’s a lifestyle.

Their Philosophy: What Makes Free People Different?

Free People aims to enhance the intelligence, individuality and creativity of its shoppers, giving a unique experience that’s always going to be different, depending on who the young woman is. Based on her personality traits, there will always be something at Free People to play up those traits, whether she be a free spirit, a smart, innovative thinker, a wandering adventurer, a hopeless romantic, a raging tomboy or anything else in-between.

Every piece that can be found in a Free People store is designed, cut & sewn with a vision to bring every woman’s inner nature to life. From feminine florals to intricate lace detailing, patterns-on-patterns, faux fur outerwear, leather jackets, fringe boots and so much more, Free People believes that, even should a woman shop their iconic styles with a friend, neither one will come out looking the same. That’s the creativity and ingenuity that make up Free People’s philosophy.

The Hippie Look Partners with Bohemian Style for the Ultimate Free People Experience

Because Free People was first founded in the 1970’s and still features that iconic 70’s look today, it’s obvious when we shop in any one of their 1,400 specialty stores in the United Sates – or even when perusing the whimsical internet experience of their website – we can feel clear bohemian vibes echoing through every piece. Whether you’re a Woodstock hippie, a rock n’ roll fan, a nature lover, a beaded gypsy or a chic city girl, you’re not going to find your average woman’s suit or plain little black dress anywhere near the Free People persona. It’s all about fun prints, crochet swimsuits, beaded tops, embroidered sweaters, brocade kimonos, shaggy jackets and wide-brimmed hats to top everything off with a boho flair.

Free People Clothing Meets Free People Accessories

We can’t forget the charming accessories that Free People offers to step up every outfit. From bolo ties to feather earrings, zodiac necklaces, fringe handbags, glam sunglasses and glitter headpieces, you won’t find a simple accessory anywhere in sight. Each specialized piece, be it jewelry, headwear, footwear, handbags, makeup and body products, belts and more, is designed with the same Free People philosophy in mind: to enhance every woman’s unique personality in a new and fun way that’s entirely one-of-a-kind.

Free People Intimates: A Little Something For Everybody

We love the wide selection of lined bras and unlined bras, strappy bralettes, lingerie, underwear, nightgowns and slips, pajamas and all the other feminine products that make a woman feel confident, beautiful and sexy. And, just like Free People’s clothing and accessories, their intimates section is nothing short of exemplary. We see intricate cut-out bras, embroidered bras, lace thongs, backless bralettes, mesh tops and so much more. Every eccentric pattern is different from the next; every lace detailing is more complex than the average lace top you’d find at the good ol’ department store. Truly, your individuality will shine through no matter what when you don any item from the Free People collection.

Free People Beauty and Wellness: Feel Beautiful AND Healthy ALL the Time

For our friends at Free People, beauty isn’t just about putting on makeup; it’s about how you stay healthy and how you take care of your body from the inside out that counts. That’s why you’ll find fitness items like workout gear, water bottles and organic deodorant in the mix with nutritional supplements and silk pillowcases. Other wellness items include soy candles, female... um... stuff... body oils and herbals teas.

In addition, Free People likes to promote healthy skin with a series of facial masks, soaps, creams, oils and more before donning that precious makeup. Because when you have a healthy body and healthy skin, notice how the makeup glides on! At Free People, you’ll see quality makeup products like organic lipsticks, sparkle eyeshadow palettes, glow sticks, lash volumizing mascara and even a variety of makeup bags and beauty accessories to help you get the most out of every makeover.

So... Why Shop Free People? This is why we love them...

We think we’ve done enough to convince you that Free People is a movement, a lifestyle and a way of life – not just another clothing line, intimates shop, supplier of beautiful accessories or organic wellness and beauty items. At Kariella, we embrace the movement, easily adopting it into our own modern bohemian style in order to provide you with a shopping experience that is simple that: an experience, one you truly won’t forget. So, stop by Kariella's Ojai store or visit us online to shop our Free People collection today. You won't be disappointed!