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It's Now Cool

Shop iconic 90's-inspired styles like sexy string bikinis and retro coverups straight from the sunny beaches of Australia. It's Now Cool is an eco-friendly, ethical brand we're proud to carry!

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It's Now Cool crochet tie pant in nirvanaIt's Now Cool crochet tie pant in nirvana
Crochet Tie Pant Sale price$98.00 USD
It's Now Cool crochet tri top in nirvanaIt's Now Cool crochet tri top in nirvana
Crochet Tri Top Sale price$88.00 USD
Its Now Cool crochet bikini top in pavillionIts Now Cool crochet bikini top in pavillion
The Crochet Tri Top Sale price$84.00 USD
Its Now Cool crochet tie pant in pavillionIts Now Cool crochet tie pant in pavillion
The Crochet Tie Pant Sale price$84.00 USD
Its Now Cool 90s duo bottom in acid washIts Now Cool 90s duo bottom in acid wash
The 90's Duo Bottom Sale price$76.00 USD
It's Now Cool 90s duo crop in acid washIt's Now Cool 90s duo crop in acid wash
The 90's Duo Crop Sale price$80.00 USD
Its Now Cool 90s tie side bottom in mahanaThe 90's Tie Side Bottom
The 90's Tie Side Bottom Sale price$88.00 USD
Its Now Cool triangle top in mahanaIts Now Cool triangle top in mahana
The Triangle Top Sale price$132.00 USD
It's Now Cool 90s tie side bottom in bond girlIts Now Cool 90s side tie pant in bond girl
The 90's Tie Side Bottom Sale price$102.00 USD
Its Now Cool triangle top in bond girlIts Now Cool triangle top in bond girl
The Triangle Top Sale price$122.00 USD
Its Now Cool luxe 90s pant in midnightIts Now Cool luxe 90s pant in midnight
The Luxe 90's Pant Sale price$78.00 USD
Its Now Cool luxe tri top in midnightIts Now Cool luxe tri top in midnight
The Luxe Tri Top Sale price$88.00 USD
Its Now Cool crochet tie pant in havanaIts Now Cool crochet tie pant in havana
The Crochet Tie Pant Sale price$68.00 USD
Its Now Cool crochet tri top in havanaIts Now Cool crochet tri top in havana
The Crochet Tri Top Sale price$78.00 USD
It's Now Cool 90s tie side bottom in pythonIt's Now Cool 90s tie side bottom in python
The 90's Tie Side Bottom Sale price$58.00 USD
Its Now Cool triangle top in pythonIts Now Cool triangle top in python
The Triangle Top Sale price$78.00 USD
Its Now Cool 90s tie side bottom in haloIts Now Cool 90s tie side bottom in halo
The 90's Tie Side Bottom Sale price$122.00 USD
Its Now Cool triangle top in haloIts Now Cool triangle top in halo
The Triangle Top Sale price$132.00 USD
It's Now Cool 90s tie side bottom in parakeet ribIt's Now Cool 90s tie side bottom in parakeet rib
The 90's Tie Side Bottom Sale price$74.00 USD
Women's green frill ribbed bikini topGreen ribbed triangle bikini top
The Frill Eco Top Sale price$100.00 USD
Its Now Cool slip dress in midasIts Now Cool slip dress in midas
The Slip Dress Sale price$80.00 USD
Its Now Cool 90s tie side bottom in cheetahIts Now Cool 90s tie side bottom in cheetah
The 90's Tie Side Bottom Sale price$90.00 USD
Its Now Cool triangle top in cheetahIts Now Cool triangle top in cheetah
The Triangle Top Sale price$90.00 USD
Its Now Cool 90s duo crop in sugar coatedIts Now Cool 90s duo crop in sugar coated
The 90's Duo Crop Sale price$80.00 USD
Its Now Cool 90s duo bottom in sugar coatedIts Now Cool 90s duo bottom in sugar coated
The 90's Duo Bottom Sale price$76.00 USD

What is It’s Now Cool?

What kind of brand is It’s Now Cool? We’re glad you asked! Inspired by the oh-so-sexy athletic style of the 90’s, It’s Now Cool is a high quality fashion swimwear brand created by swimwear photographer, Josephine Clough, in Bondi Beach, Australia.

What is It’s Now Cool’s Philosophy?

Inspired by the street-style-meets-beach-style vibe that Australia is known for, It’s Now Cool focuses on bringing out your inner heat to the match the sizzling beach environment we think of every time that great continent comes to mind.

Made for confident women with an eye for fashionable swimwear and who like to strut their stuff around the sandy shores of oceans everywhere, It’s Now Cool focuses on creating just the right swimwear to make women feel empowered, strong and terrifyingly sexy.

What Makes It’s Now Cool Stand Out As a Brand?

There are a lot of reasons why It’s Now Cool sets itself apart as one of the leading swimwear brands in the world. Here are just a few that think are worth mentioning…

Eco-Friendly

The first, and often most important factor people take in mind when searching for a new brand, is a commitment to sustainability. It’s Now Cool is no exception when it comes to finding eco-friendly ways of succeeding as a business.

Committed to producing their products in a safe, ethical and environmentally friendly atmosphere that not only caters to what its workers, partner and customers need, but also what the world needs, It’s Now Cool has taken strides to minimize their environmental impact, even if that means sacrificing profits for the greater good.

Supporting environmental agencies, using recycled materials and making sure to encourage others in the fashion industry to be more responsible as business owners, designers, manufactures and retailers, It’s Now Cool has become a leader in creating more sustainable fashion and more ethical business practices across the board.

Signature Style

It’s Now Cool’s trademark qualities for their swimwear include, “iconic cuts,” “luxe fabrics,” “killer prints” and “lethal fits.” The goal is to create amazing swimwear products that fit perfectly to your body, that are cut in flattering styles from high-quality fabrics, and showcasing incredible prints that make you stand out in the crowd.

From bold leopard prints to shimmering fabrics, classic triangle bikinis, 90’s cuts and more, there’s a lot that It’s Now Cool has to offer, and we think you’ll agree that every single piece is completely unique while also bringing out that retro, nostalgic style of eras gone by.

What It’s Now Cool Products Can You Find at Kariella?

At Kariella, we constantly carry a varied selection of It’s Now Cool items that we know our lovely Bellas (like you) are going to love. Here are just of the few styles that we’re currently carrying, and which you’ll always be able to find both online and in our Ojai location…

Bikinis

Every day is summer season when you shop It’s Now Cool’s iconic bikini selection at Kariella. From ribbed, ruffle string bikinis to gorgeous shimmery fabrics with a bit of stretch, and color block styles that feature bright, neon hues, you’re bound to find at least one new favorite among our It’s Now Cool collection.

Coverups

Top off your It’s Now Cool look with one of their iconic coverup dresses. We love the versatility that these bring to the table. Wear them as stand alone pieces or throw them on over your It’s Now Cool bikini when you’re ready to hit the beachside bar for a bit of vittles. You’re not going to want to miss out on these beautiful, sexy coverup styles!

Why Shop It’s Now Cool Swimwear at Kariella?

As a leading carrier of some of the world’s most incredible swimwear brands, Kariella is a veritable hub when it comes to all things swim – and It’s Now Cool is no exception!

Because we value brands who dedicate themselves to quality fashion, ethical business practices and a devotion to the environment, and because we pride ourselves on having an incredible swimwear collection at all times, there was no way we were going to miss out on all of the amazing styles that It’s Now Cool has to offer. But don’t take our word for it! Take a look at our full selection both in store and online today to find out for yourself.

Happy shopping, Bellas!