Spell

Kariella began over 15 years ago as the childhood dream of founder and Ojai native, Amara Bessa — a woman with a lifelong love of fashion and a vision for making style feel fun, expressive, and effortlessly wearable. Today, her modern bohemian boutique is rooted in the free‑spirited town of Ojai, CA, offering an elevated mix of women’s and men’s apparel, accessories, and swim.

We curate beloved brands like Free People, Perfect White Tee, Montce Swim, Frankies Bikinis, Alex Crane, Rails, and SECRID Wallets alongside our own labels, Kariella and The Men’s Den. What hasn’t changed is the heart behind it all: a personalized, boutique‑driven experience created by a woman who believes style should feel uniquely, confidently your own.