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About Us

Our Store

Kariella is a hand-picked collection of clothes, jewelry, accessories and swim. We scour the market for unique designers, quality fabrics and sensible price points. Our style could easily be described as modern bohemian and we strongly believe you can create a beautiful outfit without the burden of a giant price tag. We mix fun eclectic styles with great basics so your never left with a half empty outfit! Our dreamy little shop has been well received by the local community and we are lucky enough to get most of our clientele by word of mouth - and lovely beautiful souls they are! We hope you will embrace our sense of style and join us on our journey of discovering the unique art that is fashion!

Beautiful Goods + Good Vibes = Kariella

 

My Story

Hi there, I'm Amara. I'm the owner of this little shop in Ventura California and I am delighted to meet you! I started Kariella (named after my daughter - my little muse) back in 2010 in my garage, yep my garage. After gaining over 15 years of experience in the fashion industry, working for large and small retailers, I decided it was time to open my own shop, but there was one problem - I wasn't rich! The solution, start small, in my garage selling to women I knew in the community and test the waters. I needed to see if my keen eye and distinctive taste had what it would take to turn a dream into a reality. A few months later I was renting a small 400 sq ft space in the quaint town of Bend Oregon and my dream was officially a reality. I was so excited, I decked out my new space with Craigslist finds, yard sale furnishings and anything I could get my hands on for a steal of a price (I was not rich remember)! My space was a clear reflection of my heart and soul, it was oozing with passion and I was happy as a clam. About a year down the road I moved my tiny little shop to Downtown Bend and doubled in size and after a surge of new customers I doubled in size again. It's really incredible what you can accomplish once you focus and set your mind to something. So now you might be asking how did I get from Bend to Ventura? I actually grew up in Ojai California so naturally once my now 4 year old shop was established in Bend I was thinking about a second location and what better place than my hometown. I was also, at this point, itching to move back to Cali, so I thought it would be best to get myself setup there and what do you know...the most perfect space ever fell right into my lap! If you've never been to our space in Ventura, you must try and visit. It's just beautiful, old, charming and rustic, it even has a fireplace. Now with two stores and a year of back and forth between locations something had to give. I decided to go back to my roots and focus on my Ventura shop. I had put a lot of blood sweat and tears into my Bend location, so it was a bittersweet decision, but nevertheless the right one for us. My children and I could now spend time with each other and my family and I'm a firm believer that family should always come first. So that brings us to today, the current owner of a dreamy shop in Ventura California and an online store.

I always make the time to find beautiful and interesting brands so that I can offer a selection you won't see anywhere else. While I believe in affordability, I also believe some things are worth splurging on. Incredible fabrics being one of them and goods that are handmade or domestically made being another. Craftsmanship is an art form whether its clothes, jewelry or furniture, if someones hands made something I believe that needs to be recognized and celebrated. You will see quite a few US made designers on our site along with unique handcrafted goods.While I spend some of my days buying for the shop I also work on the floor, photograph or model all our styles for web, merchandise, style, coordinate events and run all our marketing. I suppose I'm a Jill of all trades if you will, but that's what I love, my ambition could take me to the moon (although I would probably get motion sickness up in space, so I'll stay on earth).

I believe strongly in community and coming together to support each other, we are all in this life together for a reason, why not make it a positive one. I take care of my customers and they take care of me, its a give, give. We hope that you will join our community and if we haven't met you already we look forward to it! "Alone we can do so little, but together we can do so much" - Helen Keller

I want to thank all those who have contributed to the success of Kariella, thank you for your passion, your drive and your vision. Love to create? Want to collaborate? Looking for a product photographer or stylist? Please feel free to email me from our contact us page!

 

 

Our most loved best selling styles adorn
this heart most loved look for it around the shop!

shop tax free

anywhere in the U.S.
(except CA)