My So Called Life

We're a modern bohemian boutique based in the little hippie town of Ojai, CA featuring an eclectic array of apparel, accessories, and swim for everyday style. Brands like Free People, Perfect White Tee, Montce Swim, Frankies Bikinis, Alex Crane, Rails and SECRID Wallets sit alongside the shop’s eponymous label, Kariella. The result is a highly personalized shopping experience that caters to those who believe that fashion should be both fun and effortless.