When Summer's over and Fall and Winter hit, when the weather gets chilly and the thermal underwear is a definite thing, then you know what time it is?
You guessed it! It's swim suit time!
That's right! Because little did you know that the best time to buy swimwear may not be the time you actually need it. Those times when you'd rather buy cashmere sweaters and beanies - in other words, those off-peak seasons like early spring and late fall - are when we all should be buying swimsuits. Yes, we know. You're probably thinking: What the heck? But keep your thermal undies on because that's why we're here.
Because why should we be spending all our cashmere money on a brand new string bikini? Why must we have a beach-themed wish list instead? And can't we all just wait until summer – you know, the time we all go looking for a swim suit – to buy what we need? Why all this buying out-of-order?
We asked Kariella founder Amara Bessa all about this strange phenomenon, and she had a few things to say.
The first thing she said was, "Don't buy your swimsuits in the Summer. All your options will be gone."
Why? Because that's when everyone else is looking to buy. Okay, that's fair. But then, when should we buy? Let's take a look at the situation from a retailer's perspective for just a smidgen of a moment and see what we find, shall we?
For retailers selling swimwear, it's best to buy before the proper season. "By stocking up ahead of the curve," Amara tells us, "we're more prepared for those times of the year when people go on vacation and need a swim suit – primarily during the holiday months or during the summer season."
There are two prime times for retailers to buy swimwear, Amara tells us. The first is in September, October & November for what Amara calls the "Resort Season." This means all those looking to escape the winter chill to the coastal climates in Mexico, the Caribbean, South America (to name a few places).
The other essential buying time for retailers is in the height of January and February in preparation for the long summer days to come.
We asked Amara what are some trending styles to look for this season, and her answers had us doing some serious double fist pump action.
The first style she nailed right off the bat was underwire bra tops. "The underwire top is back!" She said happily.
This once popular trend featured primarily in the 80's and 90's has made a grand comeback, and it's better than ever! And wouldn't you know? We've snagged ourselves a few. It's okay, you can thank us later.
And if it wasn't already apparent, animal print swimwear is back as well, featuring all-new styles like leopard print one piece swim suits and classic high-waist snake skin bottoms with a bustier top.
Or if you're feeling some Bae Watch (wink wink) feel free to stick with the high leg one piece, another staple this year, says our lovely Amara.
With plenty of options to choose from in a variety of styles and colors, what more could you ask for?
So the moral of this story: when you go to buy a new coat, skip it and buy the swim suit instead, mkay? Good good. Now off you go! And have fun!